Blueair’s DustMagnet air purifier.
Doha: Swedish air purification expert, Blueair has launched its newest air purifier, DustMagnet which has been uniquely designed to catch airborne dust before it settles on floors and surfaces. Using Blueair’s advanced technologies, DustMagnet delivers increased clean air in a slick Scandinavian design that blends into the home like any other furniture.
Generally, only 45 percent of us consider indoor air quality to be very good in the home even though 91 percent of us consider indoor air quality to be important for their day-to-day health.
Dust can quickly accumulate on surfaces, regardless of how often you clean. Blueair’s DustMagnet technology is uniquely designed to attract airborne dust particles like a magnet before they settle on floors and surfaces. Thanks to a powerful airflow in combination with two positively charged pre-filters, airborne dust is captured and removed, resulting in less time spent dusting and vacuuming.
In addition to dust, the DustMagnet effectively inactivates bacteria and viruses and removes 99.97 percent of airborne particles down to 0.1 micron in size, like allergens, pollen, mould, pet dander and microplastics from the air, thanks to Blueair’s HEPASilent technology. The activated carbon in the DustMagnet filter also removes unpleasant household odours and smoke.
Speaking on the launch of DustMagnet, Alexander Provins, Director Emea of Blueair said as the latest addition to the Blueair family, DustMagnet gives peace of mind to those who worry about airborne allergens. Thanks to a combination of electrostatic and mechanical filtration, Blueair’s unique HEPASilent filtration technology can use less dense filters than traditional air purifiers. Therefore, the DustMagnet can produce more clean air at less air pressure, meaning whisper silent operation and less energy use than a light bulb.
”Around 150 million people around the world are allergic to dust so it’s unsurprising that dust tops the list of concerns for home and office air quality across the globe” said Provins.
“DustMagnet provides a solution to remove dust in the home by using unique technology to remove dust before it settles on surfaces and its stylish table top design means it will blend seamlessly within your décor”.
Breathing in fine dust or harmful PM2.5 (fine particulate matter), can penetrate deep into the lungs and cause respiratory difficulties, heart and lung problems, and a host of other diseases.
For this reason, it’s important to understand how you can reduce the amount of dust in the home and breathe the cleanest air possible.
Available in sizes, the DustMagnet 5210 & DustMagnet 5240i are independently verified to clean rooms between 20m² and 48m² in size ( Room size of 20m² based on 4.8 air changes per hour according to AHAM, and room size of 48m² based on 2 air changes per hour), while the DustMagnet 5440i is designed for rooms between 33m² and 79m² in size (Room size of 33m² based on 4.8 air changes per hour according to AHAM, and room size of 79m² based on 2 air changes per hour).
When speaking on the aesthetic, Jacob Gunnefur, Design Lead at Blueair said DustMagnet was designed to blend into the home. “Consumers have been telling us that the design of an air purifier is as important as its function – they don’t want it to look like a machine.
This is why at Blueair we combined function and aesthetics, even more so when designing DustMagnet to create an air purifier that looks like a piece of furniture,” explained Gunnefur.
“DustMagnet can be used as a bedside table or prominently placed as a signature piece in your living room. Gone are the days where people feel they have to hide their air purifier in a corner,” he continued.
With smart connected features and geofencing technology, the DustMagnet ensures a clean home wherever you are. The “Auto Mode” function with a smart sensor monitors real-time air quality conditions and auto-adjusts to optimise cleaning performance. Thanks to the “Welcome Home” feature in the Blueair app, DustMagnet goes into standby mode when you leave the house and turns back on as you approach home, ensuring dust-free air when you arrive. Moreover, DustMagnet “Night Mode” will clean the air at low fan speed with dimmed LED lights so you can enjoy a great night’s sleep.
DustMagnet is also Amazon Alexa and Google Home compatible.
Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair has delivered innovative, best-in-class, energy efficient products and services over the last 25 years, with products sold in over 60 countries around the world. Blueair is part of the Unilever family of brands.
Blueair brand of Air purifiers is distributed exclusively in Qatar by VideoHome and Electronic Centre and is available in all Jumbo electronics retail outlets and leading hypermarkets in Qatar.
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