The Responsible Flushing Alliance (RFA) announced Clorox and GOJO have joined as contributing members to support its widespread consumer education campaign on what not to flush.

The new member announcement comes ahead of the Alliance’s press conference on June 30 at the California State Capitol Building marking the official launch of its #FlushSmart campaign. The event also announces July 1 as Flush Smart Day, an observance where RFA members will join to promote the “Do Not Flush” symbol that hits packaging of all newly produced single-use bathroom and cleaning products available nationwide.

Clorox, a trusted household brand known for disinfecting products including its namesake bleach, wipes and sprays, champions people to be well and thrive every single day.

“The Clorox Company is proud to join the Responsible Flushing Alliance in its mission to promote the health and safety of consumers through smart flushing habits,” says Jodi Russell, VP of R&D, Cleaning Division, at The Clorox Company. “We look forward to collaborating with our fellow members to educate people about more responsible disposal of household cleaning products.”

GOJO, the parent company that produces PURELL products, is on a mission to improve and save lives through well-being solutions.

“Our company was founded 76 years ago on the idea of finding better, safer hygiene solutions,” says Jessica McCoy, chief solutions officer, GOJO Industries. “We’re excited to join with the RFA in support of their #FlushSmart campaign. GOJO is committed to helping promote labeling to empower consumers to make healthier, safer choices that start at home and then extend to the community.”

“The Responsible Flushing Alliance is growing faster than we imagined, after launching late in 2020,” Wyss adds. “We’re excited by the growth and are pleased to welcome Clorox and GOJO whose contributions allow us to help educate consumers to look for the ‘Do Not Flush’ symbol and understand the importance of proper flushing habits.”

The RFA invites other companies in the nonwovens industry, wastewater groups, or nonprofits related to water quality, sanitation, or personal care products to consider joining as contributing or supporting members. Representatives of such companies can find more information on the campaign or the RFA’s other supporting and advisory members by visiting www.flushsmartcalifornia.org or www.flushsmart.org.

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