- Midea & City in the Community join forces to tackle youth homelessness in NYC
- New initiative will combine the power of soccer and Midea home appliances to help make underserved youth feel at home, on the soccer field and beyond
- Collaboration Includes Significant Midea Product Donation to NYC Area Shelters
PARSIPPANY, N.J., June 30, 2022 /PRNewswire/ — Midea America and New York City Football Club (NYCFC) announced a collaboration on philanthropic efforts for the 2022 season, with a focus on youth mentorship, product donations and combatting homelessness in New York City. Besides reaching fans of NYCFC, Midea is committed to give back and is set to become the biggest contributing partner to City in the Community (CITC) – the foundation proudly supported by NYCFC.
On June 23, 2022, Midea America Corp. and NYCFC joined forces to make a significant Midea product donation to NYC area shelters through the ‘CITY IN THE COMMUNITY’ Foundation. Pictured L-R Paul Jeffries, NYCFC; Elan Santana, Midea; Prospero Herrera and Jessica Harris of NYCFC; Rossana Tagliabue, Gustavo Roth and Andre Quadra of Midea, and Brent Simmons, NYCFC.
Last week Midea and NYCFC employees provided a helping hand and Midea donated a total of 956 appliances to two South Bronx area shelters. The donation included a variety of air purifiers which feature ionizers to freshen air, dehumidifiers to reduce humidity and standing fans to increase indoor air circulation. The donated products were selected to address an increase in childhood asthma as well as poor air quality in the Bronx.
As part of the new initiative, City in the Community will recruit young people aged 15-25 who are currently in the shelter system, and provide access to leadership training, giving them the skills and confidence to deliver community soccer programs to younger kids in the community. Young people aged 8-14, both in the shelter system and beyond, will benefit from youth-led summer soccer camps and weekly after-school programming.
“We’re thrilled about our ongoing partnership with Midea and this new expansion of our collaborative efforts in community engagement,” said Brad Sims, NYCFC CEO. “It’s important that we give back to the community in which we live and play, which is why this partnership means so much to us. With Midea, we’ll be able to provide home appliances to families that will help them improve their everyday lives, as well as use the power of soccer to uplift the health of underprivileged city youth.”
“We are extremely excited to be working with NYCFC, not only the current MLS Champion but a true and always proactive partner during the last months,” said Kurt Jovais, president of Midea America Corp. “While Midea is already focused on providing surprisingly friendly solutions and our tagline ‘make yourself at home’ encourages people to ‘feel at home’, we are equally committed to identifying where we can help get our products into the hands of those who need them the most. We are driven to make an impact on those who would especially benefit from our appliances so that they may experience a positive change to their living environment.”
NYCFC Partner Dumbo Moving & Storage also joined in to help deliver the donation of appliances to the shelters.
Later this year, NYCFC and Midea will be organizing a ‘Sleep Out’ event to help raise money and bring awareness to homelessness. Meanwhile, NYCFC fans as well as Midea fans can look forward to seeing the ‘line-up’ of the two organizations continue the momentum throughout the remainder of the season to make an impact through appliances, athleticism, and altruism in the tri-state area.
For more information on Midea, please visit Midea.com/us.
ABOUT MIDEA AMERICA
Midea America Corp. is a U.S. subsidiary within Midea Group,(SZ: 000333), a publicly listed, Fortune 500 company and the world’s leading manufacturer of home appliances. With more than 150,000 employees and presence in over 195 countries, including in the United States, Midea’s products touch the lives of millions of people and families through air treatment, refrigeration, laundry, small and large kitchen appliances, water appliances, floor care and lighting.
Midea America is headquartered in Parsippany, NJ and has a Research and Development Center in Kentucky, as well as an Emerging Technology Center in California. Midea understands that the home is a special place, and the moments people spend there are precious. The Midea brand’s promise to all its U.S. customers is to provide surprisingly friendly solutions to treasure those tiny moments at home. Therefore, the company creates home appliance innovations, that not only perform a function but have a meaningful impact for those who use them. For more information, visit Midea at midea.com/us.
ABOUT NEW YORK CITY FOOTBALL CLUB
New York City Football Club (NYCFC) is an American professional soccer team that competes in Major League Soccer (MLS) in the Eastern Conference of the League. It was announced as the League’s 20th franchise on May 21, 2013 and is the first and only MLS Club located within the five boroughs of New York City. NYCFC kicked off its inaugural MLS season in March 2015 and is majority owned by City Football Group (CFG). Since its inaugural season, the Club has qualified for the MLS Cup Playoffs the last six consecutive seasons. In 2021, NYCFC won the MLS Cup in the Club’s first ever appearance, becoming the first professional sports franchise based in New York to win a championship in a decade. NYCFC’s Academy currently features teams from the U-12 to U-18 age groups and became the first Academy in the country to win back-to-back national titles at the U-19 level. NYCFC proudly supports City in the Community (CITC) foundation to use the power of soccer to uplift communities; one of the programs, New York City Soccer Initiative (NYCSI) is a first-of-its-kind public-private community partnership to open 50 mini-soccer pitches in underserved NYC neighborhoods in five years.
SOURCE Midea America Corp.