A recent survey conducted by Ipsos Research on behalf of the American Cleaning Institute (ACI) found that 78% of Americans spring clean at least once per year, up nearly 10% from just one year ago. For these Americans, a big motivator behind cleaning is having a healthy home.
According to the survey, three out of four Americans spring clean every year, with kitchens, bedrooms and bathrooms topping the list of spring-cleaning targets.
Although fewer Americans reported spring cleaning yearly in 2021 than in 2022, which could have been due to the increased amount of time spent at home during the COVID-19 pandemic, many Americans will pull out their spring cleaning supplies this year to help keep their homes healthy and safe. In fact, a majority (71%) of Americans are motivated to clean because they want to have a healthy home environment, emphasizing the intrinsic value cleaning plays in today’s society and its connection to a safe, healthy and robust future.
“At ACI, we know that cleaning is caring. For so many Americans, cleaning is no longer viewed as just a chore, but as a means of caring for one another and creating a healthy and safe home,” said Brian Sansoni, ACI senior vice president, communications and outreach. “After being cooped up for long periods at a time, many people are ready to open up their windows and get rid of a winter’s worth of dust, dirt and grime.”
Among those who spring clean, survey findings show Americans focus their targeted hygiene practices on the kitchen (64%), bedrooms (61%) and bathrooms (59%). When choosing their cleaning products, Americans who spring clean rank effectiveness (44%) as the most important, followed by multi-purpose (18%) and cost (12%).
ACI offers a wide range of resources to make spring cleaning simple, easy and effective such as cleaning basics; room-by-room guide; de-cluttering; and home cleaning problems and solutions.