It’s no secret that we love a Coway air purifier to help combat dust, dander, and, of course, dreaded spring allergies. But the brand’s latest collaboration with Korean artist Haily Hills might make the ultra-functional Airmega the hottest design accessory for spring.
A graduate of Seoul National University’s College of Fine Arts, Haily has receive international accolades such as the Red Dot Communication Design Award, IF Communication Award, and the Asia Digital Art Award. Often inspired by natural motifs, the artist’s contemporary artwork includes paintings as well as interior accessories and more. Her pieces often explore her relationship with natural landscapes, and how they’ve had the psychological ability to shape her feelings and emotions through form and color. With her latest endeavor—the reimagined Coway Airmega available for purchase on April 17—the artist is exploring her work through a totally new medium.
The Green Breeze Airmega 250 Art in action
With its simple set-up, we found this air purifier to be one of the most intuitive and easy-to-use air purifier models we’ve tried to date. Designed to cleanse the air in spaces up to about 1,800 square feet per hour, standout features include the colored bar reader on the top of the unit that switches from blue (clean air), to green (moderate), to red (unhealthy) as air quality changes. The air purifier is especially helpful after cooking a huge meal, soaking up the smells and odors that come with cooking and eliminating them in almost no time. The proverbial icing on the clean air cake? The art panel latches onto the Coway air purifier with magnets, allowing you to easily take it off or swap if you choose to do so.
Below, we spoke with Haily about her collaboration with Coway, the design of the panels, and which one in the collection has become her personal favorite.
What was your inspiration for each of the three colorways? What led you to select the different color tones, and is there a different meaning behind each one?
Vanilla Sky was inspired by the color of the spring sky as it looks from under a tree. Bright sky blue and pink cherry blossoms are mixed to create purple, and warm yellow and sky blue Cornelian Cherry flowers are contrasted. When the color of the spring sky is mixed with the color of spring flowers, it becomes a comfortable and warm pastel-toned vanilla sky.
For Green Breeze, I imagined the color of the spring breeze. The spring sunshine touches the skin and is warm, but the wind blowing is still cold but fresh. I imagined that the color of the spring breeze would resemble the color of life that rekindled, like the color of leaves that begin to sprout under the warm sunlight.
Pink pebbles that have been weathered for a long time under the valley have a round and peaceful character. It’s like a pink personality that gives you a sense of stability in mind. In fact, pink is said to have the effect of lowering blood pressure. All three of the paintings are composed of colors and comfortable curved surfaces that can provide visual healing for those who want to relax at home.